Video browsing specialist Telemedia
Systems Ltd (TSL) has further strengthened its board with the appointment of
In his first move on joining John planned and implemented
a new round of investment in excess of £1.5 million. Investors included Advent,
3i, some of the first round of investors, and Friends Ivory and Sime as a new VCT investor this time.
Elsden has a successful and distinguished
background in the IT industry. He became managing director at Trafalgar House
Group at the age of 30 and headed up Allied Business Systems, a leader in open
systems technology. More recently, Elsden set up his own management consultancy
providing management services and advice to venture capitalists, together with
expertise in acquisitions and business development.
“We are delighted to have
Alan Chaney and Prof. Andy Hopper founded Telemedia Systems Ltd in September 1995 as a spin-off from
the world-renowned Olivetti-Oracle Research Labs (ORL) located in
The toolkit approach allows TSL to work with a
diversity of partners who have expertise in particular vertical markets, such
as broadcast, surveillance, monitoring and education. The most strategically
important of these markets to TSL is the broadcast industry. All toolkits are
made available as industry standard ActiveX or COM objects. In fact the company
is completely committed to supporting open standards and sits on a number of
industry standards bodies.
Sales, marketing and support is headed by Martin Sebborn. Martin comes from a background of OEM and software
sales, including sales of broadcast equipment and projects. It is the strong
understanding of the broadcast market by the company’s management team that has
lead to the speed with which functions required in the broadcast toolkits have
been added to the standard toolkits.
The company is funded by a mixture of venture
capital and commercial investment from organisations including 3i, Advent, and
Olivetti Corporation of
Companies recently signed up as dealers from the
broadcast sector are:-
Softel who specialise in the design and manufacture of
niche market hardware and software products for the TV broadcast industry
world-wide. Softel has gained the
Omnibus Systems, the company world renowned as the
industry-standard system for ‘total station automation’, and Telemedia Systems, producers of the first professional
broadcast shadow browsing system, have announced at NAB’98 that they will be
entering into a partnership arrangement.
Pro-Bel Ltd, part of the Chyron group, has joined the SpectreView
Partner Program. Pro-Bel specialises in equipment and
systems for broadcast transmission automation, routers and distribution
products and has a broad customer base for their equipment, which includes the
BBC and ITV companies in the
SpectreView could be seen on 14 stands at the recent IBC show
in

Telemedia Systems Ltd, the company behind the industry
standard SpectreView technology, has secured new
funding for their new product and expansion plans.
SpectreView has attracted much attention in the broadcast
market, and has become the de facto standard for video browsing. The company
now intends to broaden its market to cover all aspects of professional video,
including film, in both the local and wide area. The funding is to be used to
both increase the
The investment is for a further £5.2m, coming from
its current investors 3i, Advent Venture Partners and Enterprise Venture
Capital Trust, and a new investor - British Linen Equity, who specialise in
technology investment.
According to Raymond Abbott, Director at British
Linen Equity "Telemedia Systems have been very
successful at creating a strong market position with the SpectreView
product range. We were particularly impressed with the strength of their OEM
relationships." Abbott continued "We are delighted to be helping the
company to expand into new markets".
All four investors agreed that Telemedia
Systems has a very bright future. Dave Cheesman of
Advent Venture Partners, who has led this investment round, agreed "SpectreView is an excellent technology with a dominant
market position. The company is set for tremendous expansion, both in terms of
market and size, and they have our full support."
Laurence Garrett of the Cambridge Office of 3i plc
said "We are delighted to be continuing our support of this exciting business."
Telemedia Systems Ltd is a venture funded spinout
from the A. T. & T. (formerly Olivetti) Research Laboratories based in